Elite Media Advocacy, Research and Content Support for Lobbyists
Elanco, a subsidiary of Eli Lilly & Co. (LLY) commissioned our editors to produce a Europe focused report to complement their global campaign “The ENOUGH Movement” a community dedicated to finding practical solutions for a food-secure world. The EU is the world’s largest food exporter and importer, and has a significant role to play in feeding the world’s fast-growing population. The report highlights the need to find innovative ways to reduce the impact of agriculture on resources and the environment. Keeping food affordable will depend to a great extent on how Europe responds to the rising global demand for food, and that includes meat, milk and eggs.
A survey of 2,000 people across Italy, Germany, France and UK showed that 2 out of 3 interviewees are in favour of higher investments in research and technology, in order to face the problem of food sustainability and to improve the efficiency of farming production.